![]() ![]() What is EMV chip technology?ĮMV is short for Europay, Mastercard and Visa: the three companies that created the EMV standard.ĮMV cards store cardholder information on a metallic chip instead of in a magnetic stripe. Many merchants now require consumers to pay with the EMV chip instead of swiping their card. ![]() EMV chips, which come standard in many new credit and debit cards, supplant the magnetic stripe on the back of the card with a more secure data-storage technology.
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